From lash extensions to a skincare regimen that’s as glossy as a donut, this season’s beauty trends cater to the desire for fresh, glowing skin. In addition to skincare products, makeup, and a glam look that’s dubbed ‘glazed donut skin’ by influencers, the trend is also being driven by new innovations in hair care. A new wave of keratin treatments, for example, can help to strengthen and condition the hair. The choppy ’wolf cut’ is another hair trend that has gone wild on TikTok, with celebrity fans including Billie Eilish and Keke Palmer. Find out rejournals.com
In 2022, consumers are seeking out beauty and health products that not only work but are also ethically produced. This is reflected in beauty products that boast clean ingredient lists and are free from animal testing. Similarly, brands are tapping into the growing demand for personalisation in beauty. Customizable formulas and DIY beauty kits are becoming more popular, while apps like FastAF offer a curated selection of on-trend products that can be delivered directly to the consumer’s doorstep.
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A strong ’90s-inspired aesthetic is dominating the beauty space in 2022, from bold lip colors to a diffused wing and brushed-up brows. This look can be accentuated with a pop of neon color on the nails. This is a beauty trend that is set to make its mark in the spring and summer, with vibrant shades such as pink, orange, and electric blue.